Mumbai’s Top Beverage Brands and Drinks of 2024: Insights from the India Drinking Survey
The recently released “What India is Drinking 2024” report by 30BestBars India has provided a comprehensive overview of the alcohol industry in the country. This second edition of the annual report delves into the preferences and trends shaping the consumption of alcoholic beverages across India. With inputs from beverage managers, bar owners, and bartenders from 116 bars in 15 cities, the survey offers valuable insights into the choices of consumers in both tier-1 and tier-2 cities, including Mumbai.
Key Findings from the Survey
With a staggering 616 brands mentioned in the survey, it’s clear that the Indian alcohol market is diverse and vibrant. Among these, 71 Indian brands have managed to secure a spot in the top 10 across various spirit categories. Mumbai, in particular, has shown a growing preference for premium alcohols, reflecting a shift towards quality over quantity in the city’s drinking culture.
Old Monk, a timeless favorite, continues to hold its ground as the cult rum of choice for many in India. However, Mumbai stands out for its increasing demand for premium spirits, with Indian wine brand Sula gaining popularity among discerning consumers. This shift towards higher-quality beverages mirrors a broader trend towards sophistication and refinement in Mumbai’s drinking scene.
Top Beverage Brands in Mumbai
Blended Whisky:
1. Johnny Walker
2. Chivas Regal
3. Ballantine’s
4. Monkey Shoulder
5. Dewar’s
Vodka:
1. Grey Goose
2. Absolut
3. Ketel One
4. Belvedere
5. Ciroc
Wine:
1. Sula
2. Fratelli
3. York
4. Grover
5. Reveilo & Vallone (Tie)
Gin:
1. Bombay Sapphire
2. Hendrick’s
3. Stranger & Son
4. Tanqueray
5. Roku
Rum:
1. Bacardi
2. Plantation
3. Old Monk
4. Flor de Canada
5. Captain Morgan
International Malt:
1. Glenfiddich
2. Talisker
3. Glenlivet
4. Laphroaig & Glenmorangie (Tie)
5. Lagavulin
Indian Beer:
1. Kingfisher
2. Bira 91
3. Gateway Brewing Co.
4. 2 down beer co & Copter 7 (Tie)
5. Bombay duck brewing & Goa brewing & 7 Rivers (Tie)
Mumbai’s diverse and dynamic drinking culture is reflected in the range of beverage brands preferred by its residents. From sophisticated whiskies to artisanal gins and local craft beers, the city’s bar scene offers something for every palate.
In conclusion, the “What India is Drinking 2024” report sheds light on the evolving landscape of the alcohol industry in India, with Mumbai emerging as a key player in driving trends and setting new standards for beverage consumption. As consumer preferences continue to evolve, it will be interesting to see how the market responds to changing demands and tastes in the years to come.