Kerala Filmmakers Take a Stand for Change in Film Industry Representation
In a groundbreaking move following the release of the Justice K Hema committee report, a group of influential filmmakers from Kerala have announced their intentions to establish an alternative organization aimed at representing the interests of members of the film fraternity in the state. The initiative, spearheaded by prominent figures such as Anjali Menon, Lijo Jose Pellissery, Aashiq Abu, Rajeev Ravi, and actress Rima Kallingal, seeks to address the outdated systems and practices that currently govern the Malayalam film industry.
As highlighted in a letter addressed to their colleagues, the filmmakers emphasized the crucial role played by producers, directors, and technicians as the foundation of the industry, responsible for driving innovation, creating job opportunities, and nurturing creativity. Despite their significant contributions, these professionals often find themselves operating within a disjointed and archaic environment that falls short of the progressive standards observed in modern industries.
The proposed organization is envisioned to usher in a new era for Malayalam cinema, providing essential tools and frameworks to safeguard the rights and interests of all stakeholders. While the specifics of the organization are still being deliberated, filmmaker Rajeev Ravi affirmed that discussions are underway to determine the structure and functions of the new body, signaling a potential shift in power dynamics within the industry.
Challenges Within the Malayalam Film Industry
The existing landscape of the Malayalam film industry is characterized by the presence of three primary organizations representing different facets of the fraternity. The Association of Malayalam Movie Artistes (AMMA) caters to actors, while the Film Employees Federation of Kerala (FEFKA) serves as an umbrella organization encompassing 21 unions, ranging from directors to support staff. Additionally, the Kerala Film Chamber of Commerce (KFCC) represents the interests of producers, distributors, and exhibitors within the industry.
Despite the presence of these established bodies, concerns have been raised regarding their efficacy in addressing the evolving needs and challenges faced by the film fraternity. Filmmakers and industry professionals have expressed the need for a more inclusive and progressive approach to representation, one that transcends the traditional hierarchies and fosters a culture of collaboration and empowerment.
The formation of the Women in Cinema Collective (WCC) in 2017 marked a significant step towards creating a safer and more equitable environment for women in the industry. Emerging in response to a high-profile sexual assault case involving a leading actress, the WCC has been instrumental in advocating for gender equality, safety measures, and opportunities for female professionals in cinema.
A Call for Reform: Insights from the Justice Hema Committee Report
The impetus for change within the Malayalam film industry gained momentum with the release of the Justice K Hema committee report, commissioned in response to the petition submitted by the Women in Cinema Collective to Kerala Chief Minister Pinarayi Vijayan in 2017. The committee, comprising retired High Court Justice K Hema, actress Sharada, and retired IAS officer KB Valsala Kumari, conducted a comprehensive study on the challenges faced by women in cinema.
The report, made public in 2019 after undergoing redaction, highlighted various systemic issues plaguing the industry, including the presence of a “power group,” instances of the casting couch, and instances of discrimination and harassment faced by women professionals. These revelations sparked a wave of revelations, with many women coming forward to share their experiences of sexual harassment and misconduct within the industry.
In the wake of the committee’s findings, the executive committee of AMMA faced significant scrutiny and upheaval, with several members resigning amidst allegations of misconduct. The industry at large was forced to confront its shortcomings and commit to instituting meaningful reforms to ensure a more inclusive and supportive environment for all stakeholders.
As Kerala’s filmmakers rally together to establish a new organization dedicated to reshaping industry representation, the future of Malayalam cinema stands at a pivotal crossroads. With a renewed focus on collaboration, inclusivity, and accountability, the industry is poised to embark on a transformative journey towards a more equitable and progressive future for all involved.