Can Indie bookstores in Mumbai survive the rise of online shopping and discounted prices? This question was at the heart of a thought-provoking discussion at the Asiatic Society, featuring prominent figures in the city’s literary scene. Hosted by culture writer Tinaz Nooshian, the event brought together Amrita Somaiya, the director of Kitab Khana, a beloved bookstore in Fort, and Ahalya Naidu, co-owner of Trilogy in Bandra’s Chuim village.
Somaiya and Naidu shed light on the various challenges faced by brick-and-mortar bookstores in today’s digital age, including competition from online retailers and the shift towards marketing-driven publishing practices. Despite these obstacles, both speakers emphasized the essential role of building a community of readers who are not just customers but passionate supporters of local bookstores.
Tanmayee Thakur, the visionary behind Book Garden in Vile Parle, echoed these sentiments. Thakur, who launched her bookstore just over a year ago, shared her commitment to creating a welcoming space for readers of all ages. With cozy reading nooks, a cafe, and a diverse lineup of events, Book Garden aims to be more than just a place to buy books—it strives to be a hub for literary enthusiasts to connect and engage.
One poignant anecdote shared during the discussion highlighted the profound impact that indie bookstores can have on individuals. Somaiya recounted the story of a teenage girl who, despite facing adversity, found solace in the pages of a book purchased at Kitab Khana. The girl’s heartfelt plea to keep the store alive after a devastating fire underscored the deep emotional connections that readers can form with their local bookshops.
Trilogy, known for its unique blend of bookstore and library services, has also carved out a niche in Mumbai’s literary landscape. Naidu expressed her concerns about the current trends in publishing, noting the growing influence of marketing over editorial decisions. She stressed the importance of encouraging young readers to explore a diverse range of genres and authors, rather than succumbing to peer pressure or popular trends.
While online discounts may pose a significant challenge to indie bookstores, both Somaiya and Naidu remained steadfast in their commitment to fostering a loyal community of readers. They acknowledged that competing on price alone was not a viable strategy and instead focused on providing a curated selection of books, personalized recommendations, and a welcoming atmosphere that set them apart from online giants.
In the face of economic pressures and changing reader habits, indie bookstores like Book Garden continue to persevere. Tanmayee Thakur’s passion for books and dedication to creating a vibrant literary space have resonated with customers, particularly college students who frequent the store to unwind and explore new titles. Thakur’s innovative use of social media, particularly Instagram, has helped attract a younger audience and build a sense of community around her bookstore.
Despite success stories like Book Garden, the closure of Wayword and Wise, a beloved bookstore in Ballard Estate, serves as a stark reminder of the challenges facing indie bookstores. Atul Sud, the owner of Wayword and Wise, lamented the lack of support from book lovers, citing a shift towards mass-market entertainment and a decline in serious readers.
As the future of indie bookstores in Mumbai hangs in the balance, one thing remains clear: these literary havens play a vital role in fostering a love of reading, building community, and preserving the magic of physical books in an increasingly digital world. Whether through heartwarming stories, thought-provoking discussions, or cozy reading spaces, indie bookstores continue to captivate readers and inspire a new generation of bookworms to cherish the written word.
